As Rajdeep Sees it
Rajdeep Sardesai, editor-in-chief of CNN-IBN, has written about the short-sighted madness in Indian news channels while proclaiming 2006 as the year when “Reality TV on Indian news channels took off“.
His justification is the epitome of ambivalence -
The results are apparent - trivia gets passed off as news, titillation of the viewer/reader takes precedence over solid information. Nor is it easy for a news editor to make the right choices. Just put yourself in the mind of a television news editor, especially in a Hindi news channel, where the competitive pressures are perhaps the greatest. What does the editor do when week after week he finds that the programmes that get him maximum ratings are those where he has ‘found’ - or, worse still, ‘created’ - some ‘action’, preferably live and unedited?
If the choice is between a group of professors engaged in a minor scuffle with the police, and a cabinet meeting on disinvestment, the temptation to stay with the ‘action’ story is obvious.
Oh yeah, we recognise whats wrong but it makes business sense. I used to have some respect for him and CNN-IBN, but I ain’t investing in the IPO. Sorry, news isn’t reality TV! I just don’t see them being relevant beyond a few years if they aren’t principled. You don’t build businesses by falling to the levels of your competitors, you do by means of quality and value addition. I’m just glad NDTV is still keeping away from turning into a reality/tabloid channel.
On an aside, how many people publicly admit that they’ve sold their souls to the devil?
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